![]() You can then drive users to an internal or external destination. This ad appears instantly when a user opens the app, bringing your message front and center. Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.įor targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time.Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.Cost Per View : The cost per view model will require advertisers to pay when users view their ad. ![]() With these in-feed video ads, there are three action models: Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed. The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.įor the moment, there is currently only one ad unit: the standard in-feed video ad. SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS? As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers. No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation.
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